Harness the Power of the Personal Touch - mattress covers

People staying at a Ritz-Carlton hotel expect more than a comfortable bed and a hot shower. They want what the chain's founder, Cesar Ritz, defined as "the luxury hotel experience," and that means extraordinary human service with a winning smile. ... About the author: Create breakthrough brands and deliver extraordinary customer experiences with tips from Rick Barrera's new book, Overpromise and Overdeliver; The Secrets of Unshakable Customer Loyalty. ...